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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of...

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    All in all, the retailers surveyed for the Social Commerce IQ report stated Facebook had the most potential to drive sales over any other social network examined. Social technology company 8th Bridge released its third-annual Social Commerce IQ...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year. ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally:

  5. Why Social Media Listening is Important for Brands

    These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. Are you missing out on opportunities to increase sales and...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook. Offering a commerce transaction on a social platforms may have an appropriate time and place.

  7. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  8. Mobile Marketing: Connecting With Your Audience on the Move

    Mobile commerce is the biggest opportunity, said Michael. Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of...