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  1. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    Mike Dudas, Emerging Business Lead in Google’s Mobile Commerce division, tweeted yesterday that the purpose of the acquisition is to “power highly targeted manufacturer and private label coupons. Some other exemplary applications of the techniques...

  2. How to Use QR Codes for Better Conversion Rates

    Havas Media Social 2011 Social Commerce Survey Note: For the clothing industry this will require smart e-commerce planning for discontinued items. However, the mobile revolution has equipped users to interact online from anywhere at anytime which...

  3. Google Commerce Search 3.0 Brings Big Brains to Smaller Shops

    The great thing about Google Commerce Search 3.0 is that it enables small companies and niche retailers to enjoy high-end e-commerce features as can be found on hugely successful online shopping companies such as Amazon and Zappos - without having...

  4. The Decision-Making Funnel, Stage 4: Action, Part 1

    E-commerce: That their purchase will indeed arrive before that special occasion. Especially if the item in question is a commodity, or widely available from a number of online and offline sources, many people will comparison-shop to find the best...

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  5. Microsoft Launches Live Search Cashback and Live Search Farecast

    Expanding the role of search around the set of tasks that searchers are most often working to accomplish — including commerce, entertainment, navigation and reference — through improvements in its user experience, intelligent tools and access...

  6. Daily SearchCast, August 23, 2006: Is Google Bad For Other Businesses? Will Brazil Close Google's Offices There? Isn't Yahoo Coupon Finder Cool? And More!

    Though e-commerce is growing fast, growing much faster is the influence of the Internet on offline transactions. Those Internet-influenced local transactions, worth more than $350 billion annually and climbing, typically start online in the form...