The retail sector appears to be the most obvious benefactor of big data, given the abundance of information conveyed during commerce transactions. According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet...
These insights come from Tami Dalley, senior director at Salesforce, who spoke on the Social Media Meet ROI: The Secrets to Driving Social Commerce panel at SES New York earlier this year. After Maker's Mark noticed the conversation that was...
With e-commerce, as opposed to brand awareness, you want to be as efficient as possible with your bids, to make sure you're not overspending on clicks, as that will back out to expensive CPAs," he warns.
Offering a commerce transaction on a social platforms may have an appropriate time and place. As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook.
Based on title tags alone, it seems that the first steps of commerce are beginning to take place right within the search engine result page. Many consumers are loathe to buy shoes online because of sizing/comfort/fit inconsistencies, so the promise...
A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...
Online commerce continues to growth in the double digits every quarter, and with more money being spent online, online vendors are constantly being presented with the opportunity to increase their online sales.
Whether it's an event at your local chamber of commerce, an industry meetup or something on the national stage, commit yourself to at least one speaking opportunity between now and the end of summer. These opportunities allow you to take the...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
Mobile commerce is the biggest opportunity, said Michael. Think about the early days of search engine marketing, when businesses went in early and built their brand online, it gave them a strategic advantage.
Facebook and Twitter are hoping to change that, particularly when it comes to commerce (see: Facebook Graph Search and Twitter enabling instant commerce with American Express), but for now the data says that Taylor is right.
Social Media Meet ROI: The Secrets to Driving Social Commerce If you’re attending SES this week or just following the conference online, join the conversation by following the hashtag #SESNY and subscribe to this list of all the SES speakers.
Chamber of Commerce Foundation, Gen C is a powerful demographic – not only are they cultural tastemakers, they influence $500 billion of spending a year in the U.S. Creation: Gen C is deeply engaged with online video, watching, creating and...
Social commerce. The panel will reveal how to drive e-mail opt-ins from social, how to increase social following from offline activities and how to use online partners to increase your social buzz. The panel will also discuss how your organization...
You could ask them to join individual associations – the local chamber of commerce for example. Content marketing is fundamental to the success of any organization that wants to generate business online.
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for Baidu and e-commerce in the country. The country already has the highest number of...
The service you provide is big-ticket and the ROI may only be five new clients as you have learned this from a reliable confidant at the local Chamber of Commerce. You remember, one of the questions the Chamber of Commerce colleague suggested you...
This simple pair of segments will need to be slightly different if your site is e-commerce or not, because it will depend if you're using goals or e-commerce tracking. These people know your URL already and should be treated the same as returning...
Having a clean feed is of benefit to an e-commerce website whether or not the company has a digital catalog. The consumer swiping through this grouped product annotation with altered titles is a lot less likely to mistakenly click on the View...
F-commerce a flop? It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable highlights from...
