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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I recently saw a figure that Amazon accounts for 30 percent of all e-commerce sales in the U.S. It now captures about 30 percent of every e-commerce dollar in the U.S.and in many other markets as well), and it is also a successful B2B vendor...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action.

  3. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year. ComScore agrees the trend is apparent, predicting mobile commerce, or M-commerce, will far surpass 2012's tally:

  5. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Most SEM holiday-related articles are focused on e-commerce campaigns (like this one! And if you aren't running ads on the largest online retailer, Amazon, you're missing out. Regardless of your product or service offering, you should start...

  6. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon. Marketers have 14 opportunities daily, she said, to connect with each online user in the world.

  7. Why Google Will Reject, Block, or Flag Your Data Feed

    In addition to checking your Google Merchant Login, it's also a good idea to stay on top of Google news through the Google Commerce blog. Although Google seems to expect online merchants who get penalized or kicked off Google Shopping to understand...