The number of social media channels to at least consider tracking these days has grown to include Google+ and YouTube. No one person can be the expert of all those digital marketing channels as the industry becomes more granular and specialist-driven.
In other news, the March 2012 YouTubepartner data from comScore Video Metrix revealed that video music channels VEVO (49.1 million viewers) and Warner Music (30.3 million viewers) maintained the top two positions.
In other news, the February 2012 YouTubepartner data from comScore Video Metrix revealed that video music channels VEVO (with 50.8 million viewers) and Warner Music (with 29.9 million viewers) maintained the top two positions.
The first of these new original channels started appearing on YouTube the following month and will continue to debut over the next year.comScore YouTubePartnerReporting Rankings Reveal 7 Significant Secrets
In a press release, comScore highlighted the top 10 YouTubepartnerchannels ranked by unique video viewers. All this data provides a fairly comprehensive and remarkably granular view of the unique audiences within different YouTubepartner...
YouTube lists 28 different categories for channels of video. This new enhanced online video measurement feature will break out individual audiences and demographic data for partners and their channels for the first time.
Marketers and media planners will also be able to learn the number of unique viewers belonging to different YouTubechannels, as well as the demographics of those viewers. This new feature will break out the individual audiences for partners and...