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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Social Channels: Facebook and Twitter are the "must do" channels. Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to succeed.

  3. 10 Shocking Facts About Content Marketing Today

    With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You have the core of that content maybe on your website, but I would say well of the majority will be on other channels, other people's sites. Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    On one hand, you have a variety of channels that cater to unique targets and demographics. The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. To see the full picture, marketers must leverage channels such as search, where there is...

  7. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    Rather than prioritizing marketing channels that drive traffic, SMBs should focus on their website first, and build the rest of their marketing strategy around it. Real World Example In this example, the home builder uses a combination of online...