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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You have the core of that content maybe on your website, but I would say well of the majority will be on other channels, other people's sites. Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    On one hand, you have a variety of channels that cater to unique targets and demographics. The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful connections. To see the full picture, marketers must leverage channels such as search, where there is...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    Rather than prioritizing marketing channels that drive traffic, SMBs should focus on their website first, and build the rest of their marketing strategy around it. Real World Example In this example, the home builder uses a combination of online...