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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can be consumed in other ways. You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    How to measure performance and optimize across channels for audience lifetime value. Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels?

  4. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  5. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. It is now being integrated with Adobe Experience Manager...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. One of the most important aspects of the marketing plan in 2014 will be allocation of...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. Channels in the Acquisition reports are rule-based groupings of the...

  8. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide additional leverage throughout the year as well as the holiday season. And if you aren't running ads on the largest online retailer...