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  1. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. It is now being integrated with Adobe Experience Manager...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. One of the most important aspects of the marketing plan in 2014 will be allocation of...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The Acquisition Report will help brands determine which channels acquire the most users, attract users that will engage most with the website, and result in the most conversions. Channels in the Acquisition reports are rule-based groupings of the...

  5. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Launch Comparison Shopping & Alternative Channels: We have found that comparison shopping engines can provide additional leverage throughout the year as well as the holiday season. And if you aren't running ads on the largest online retailer...

  6. Integrating Owned, Earned & Paid Media For Better SEO

    This can also be said in the context of supporting strategies to differentiate, compete or promote special offers that have yet to achieve visibility through other channels. The distribution, discussion, and reaction to that online content off-site...

  7. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Evaluating combinations of various marketing channels in conversion path reports can help you optimize in ways that achieve a higher impact on your overall performance. To review, channels providing "assisted" conversions are those that appear...