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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can be consumed in other ways. You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Much is hyped about the value and "magic" of social media marketing. This was the topic of a ClickZ Live New York session last week featuring...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    You can also do an outreach campaign via your social media channels to request product feedback. The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel.

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. When Lisa stepped in for Don a few weeks ago, she suspended all...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    You have the core of that content maybe on your website, but I would say well of the majority will be on other channels, other people's sites. Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    What Channels are Most Effective for Lead Generation At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade.