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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Social Channels: Facebook and Twitter are the "must do" channels. You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. The purpose of having an active social media...

  3. 10 Shocking Facts About Content Marketing Today

    Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014 alone. With social channels such as LinkedIn and Twitter, it's quick and easy to...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can be consumed in other ways. You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. Much is hyped about the value and "magic" of social media marketing. The biggest barrier to effective content marketing is just cutting through...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. When Lisa stepped in for Don a few weeks ago, she suspended all...