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  1. Measuring Content Success: 2013’s Key Data Challenge

    Was it shared via social channels and if so how much and by whom – could Klout or amplification metrics add more insight value here? There is no one-size-fits-all solution. Before building your organic segments in Google Analytics or setting up...

  2. Omniture Launches Facebook Analytics Solution

    The App Measurement for Facebook solution will deliver actionable insight concerning Facebook applications and help marketers develop data-driven social media marketing strategies that support and positively affect efforts across other online...

  3. Optimization by Numbers

    If your goals are complex, then maybe it's time to consider Omniture over Google Analytics, or to search for an alternative analytics solution. Increased audience savvy, and the move toward user control have led to the creation of new online...