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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can be consumed in other ways. You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per...

  3. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  4. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. The company had been going through a PR crisis, created by Lisa's...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented. You have the core of that content maybe on your website, but I would say well of the...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content you...