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  1. Cross-Device Measurement: Believe the Hype

    When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals. Marketers want the flexibility to use multiple marketing channels - from search to...

  2. Bridging the Cross-Channel Analytics Divide

    Unfortunately, no lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list is analysis – deep cross-channel analysis. Compile a list of KPIs from your web analytics solution.

  3. Omniture Launches Facebook Analytics Solution

    The App Measurement for Facebook solution will deliver actionable insight concerning Facebook applications and help marketers develop data-driven social media marketing strategies that support and positively affect efforts across other online...

  4. Optimization by Numbers

    If your goals are complex, then maybe it's time to consider Omniture over Google Analytics, or to search for an alternative analytics solution. Clear KPI definitions can help prevent data reporting problems before they occur -- whether you're...