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  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per...

  4. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. If you sell via other channels as well, reach out to your existing base of satisfied customers and...

  6. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Over 1/3 of ShopVisible's clients sell on at least one online marketplace, and, on average, 25 percent of their total online revenue is generated through these channels," the report said. If you're curious about what the state of ecommerce looked...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    For brand visibility, Lisa can take advantage of the video format, and can place the content in multiple channels: Instagram, the British Outfitters website, YouTube and television. The company had been going through a PR crisis, created by Lisa's...