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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Social Channels: Facebook and Twitter are the "must do" channels. In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life.

  3. 10 Shocking Facts About Content Marketing Today

    With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. The podcast, on the other hand, can be distributed through other distribution channels like iTunes and can...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per...

  6. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. The biggest barrier to effective content marketing is just cutting through all of the noise online.