Consumers are making more of their purchasing decisions on mobile devices – whether on a smartphone or tablet – in addition to making it one of their primary channels to research products. Please note that each profile isn't mutually exclusive...
If you aren't familiar, IFTTT is a recipe trigger that "does this" when something else "does that", letting users create connections between 61 different online channels. You're running around all day, you're battling your email and you're taking...
Intel launched a five-month series of time lapse photography and slow motion videography contests on YouTube, supported by TrueView ads and Promoted Channels. To jumpstart viewership, Intel leveraged paid media on YouTube, including TrueView and...
As a result, we're seeing a myriad of brands increasing their media spend, building channels, and discovering first-hand that the interactions they have with their fans on YouTube drive engagement. By partnering with more than 55,000 YouTube...
Instead, one of the tactics you can use is to promote the same or similar content on different media channels, popularly called “content repurposing”. The next step is to promote the content you’ve created on your social media channels.
In addition to mainstream channels for news distribution, you can also become a go-to source for expert quotes on subjects within your industry which leads to links and potentially more exposure in the future.
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
How different marketing channels help get your site visitors to convert better or faster This gives you the best understanding of where different channels impact your conversions. Using this data, you can adjust your marketing plan accordingly and...
While some will call this "content marketing", others call it "social media marketing", and still others (such as I) will just say that search engine optimization is (as it always has been) evolving to include these methods of marketing the...
The marketers who most quickly develop the competency to optimize across channels will be at a significant advantage versus the competition. For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online...
Affiliates with loyalists who come to them directly, and those who market directly to those loyalists via email, Facebook, and other channels will likely see little effect, she thinks. Moreover, affiliates attract consumers who tend to spend more...
Anyone operating social channels should understand fundamental crisis communication skills,” Grimm added. It is clear that proper education and strategy is lacking from many social presence online. In what is starting to become the new “normal” of...
Brands can now target users based on their activity outside of Facebook, across desktop and mobile channels, and offline entirely. Online marketers of all stripes have embraced programmatic buying in recent years as the technology has increasingly...
Publishers should look for opportunities to weave more video content into their marketing channels, such as social media. Marketers already know people are watching online video more than ever, but what are they watching?
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. Bloomberg BusinessweekSharing content socially will earn online...
Author Rank is going to continue to give real estate to the content creators with a strong identities and that means it's more crucial than ever to build your following (Google+, +1s, reviews) and maintain your most important channels: your...
What other key takeaways do you see emerge from following celebrities on their social channels? We can watch to see how each celebrity brings their brand to life, the content they share, how they connect with their fans and even take note how they...
Orabrush is one of the top subscribed sponsor channels on YouTube – just behind brands like Apple, Red Bull and Old Spice – and has more than 340,000 Facebook fans. With a $500 budget, they produced and posted their first video, "Bad Breath Test...
What creates awareness and what convinces a user to buy might be two very different channels. While self-reported data is leaps and bounds better than no-reported data, companies must always strive to create a much more accurate picture of the...
This is bigger than just social media, so you’ve got to outline how all channels can effectively work together to get your message across successfully. Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging...
