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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Connecting the dots to find desirable audiences across channels, both online and offline, and devices can be an intricate process, so marketers must be open to testing new opportunities and innovations in order to efficiently reach those who are...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Social Channels: Facebook and Twitter are the "must do" channels. In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing a financial institute in real life.

  3. 10 Shocking Facts About Content Marketing Today

    With social channels such as LinkedIn and Twitter, it's quick and easy to get the word out about your goods and services. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites...