The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
YouTube links of videos can be embedded and shared on websites, such as SlideShare, another necessary B2B online marketing tool. Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea.
Intel hosted 21 contests on their MyIntelEdge brand channel and has just shared the answers to these questions in a new case study. Building on the insight that their audience was interested in content creation, Intel developed A Momentary Lapse, a...
SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the content our audiences are searching for, in all the places they search.
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
Matt Cutts, Google's Distinguished Engineer, posted answers to a couple of questions on the YouTube GoogleWebmasterHelp channel: YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next...
Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp...
Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major...
While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take...
With the launch of his new album, Justin Timberlake is pulling the look and feel of the brand through his Instagram channel (literally) by only using the black and white filter to carry the 20/20 Experience through every aspect, including live...
The videos on the Cure Bad Breath channel built a loyal following, and their YouTube channel grew to over 41 million views. Orabrush has even created tailored endings to their videos that direct the viewer to the closest retail store carrying its...
GJ: What is the process that you go through to produce and optimize videos that you create for your YouTube channel? What is the process for videos produced by Do The Jingle contestants. When it comes to paid advertising on YouTube, we have more of...
The Video tab in the Google Catalog dashboard allows publishers to search for videos in the publisher’s own YouTube channel. Now catalog viewers can see the video but the video won’t show up on your YouTube channel feed or in search.
Select the Views objective to understand the follow-on actions viewers take such as when a viewer goes to your channel to watch more videos. So, YouTube.com, which was the key driver of video viewing on Google Sites, accounting for more than 99...
These data points are compelling, but the most striking one in the chart below is the percentage of online videos accessed by tablet and mobile phones, reaching 16 percent on a day with a major sporting event – a 100 percent increase compared to a...
Create videos, white papers, eBooks and online presentations. Viewers of videos are also 64 percent more likely to purchase after watching a product video. If Google sees it as relevant to a particular query, you’ll now see images and videos...
Google Catalogs can contain videos, image galleries and web links in addition links from the merchant’s Google Shopping feed. Supertop® NX complete top with OEM style hardware: Bestop's factory style soft top comes complete with factory style door...
More marketers will be leveraging video content on their site but it would be critical to optimize those videos for SEO. A search on documents, videos, blogs, etc.in the form of Google and Bing. As in-house SEOs, your role is to bring together all...
Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. So, as the charts above indicate, VEVO is both the number 3 video content property by unique viewers and the number 1 YouTube...
Videos Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube, etc.and content type (video, article, etc. You're shooting videos, writing interesting blog posts, and...
