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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    At her desk she saw close to 150 new emails and thousands of tweets pouring into British Outfitters' Twitter channel. Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Make sure the instrumentation is in place to know how many conversions are happening on the phone channel. For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales...

  4. 4 Ways to Expand PLA Success in 2014

    As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. Apply Cross-Channel Knowledge PLAs have become a key component of driving online sales, and as the format becomes more...

  5. Attention Digital Marketing Director: Read This for Your Social Media Success

    During the social media set-up phase, you want to make sure that your analytics are set up to measure traffic coming from each social channel. You're given the keys with strong expectations that social will just work for your organization and drive...

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    This allows you to connect the dots by using that other channel to get them to re-engage. So what started as an in-store journey for Melissa became a cross-channel digital journey that would allow you to connect a bunch of dots.

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands and businesses were initially skeptical about the validity of social as a marketing and business development channel. As expected, F-commerce and storefronts were short-lived and have been replaced predominately by "gifting" sales on Facebook.