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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    By far search marketing was the most profitable channel so we changed direction and became a search marketing agency. For each client ready to invest, we decided to test all online marketing channels which only included these three:

  3. Google Reveals What New & Expectant Parents Search For

    Videos on their YouTube channel stress health and safety in their products, and their "An #HonestMom Commercial" has more than 714,000 views. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    While this might be obvious, the nuance of the format is important since format determines the distribution channel (the medium) on which the content can be delivered. Similar questions should be asked on every type of content (message and format...

  5. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. Argentina Web users are more likely to view online...