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  1. Nomenclature: The Industry Case For and Against SEO

    If we simply left the term ‘SEO’ for the history books (websites, ha! It changed dramatically again five years ago, when Google announced its critical first steps toward a universal search model that incorporated videos, images, news, maps, books...

  2. 3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links

    If your organization has any type of creative works in its content, such as books, movies, musical recordings or even recipes, or has store and office locations and local business places, or relies on any time of user generated content in the form...

  3. Digital Marketers Need to Work on Elevator Pitch for Holiday Season

    The top-performing online product categories were Books & Magazines (excluding digital downloads), Computers/Peripherals/PDAs, Computer Software (excluding PC Games) and Consumer Electronics, indicating a higher willingness of consumers to spend...

  4. The Future of Search: A One-Act Play in Three Acts (Act Two)

    The Bush II regime was happy to sign a law requiring libraries and bookstores to submit lists of names of people who bought or checked out books on particular topics, complete with an automatic gag order that prevented anyone discussing the order...

  5. SearchDay | Local Search Tactics for Tough Economic Times

    Browse to books.google.com/m to check it out.iPhone users note that you can't simply browse to the regular books.google.com site and expect to be sent to the mobile site. Google Website Optimizer Launches New YouTube Channel Posted by Nathania...

  6. Lee Odden of TopRank Online Marketing at SES London 2008

    Lee has been cited in numerous books and industry publications, including The Economist and DM News on the topics of search, social media, and online public relations. Somewhere in the middle of all this, he found time to be interviewed for our new...

  7. Interview with Dr. Ralph Wilson at SES London 2008

    He is a winner of the Tenagra Award for Internet Marketing Excellence and the author of hundreds of articles and numerous books, including Planning Your Internet Marketing Strategy (John Wiley & Sons, 2002), The E-Mail Marketing Handbook (Second...