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  1. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. AdWords is connecting the dots to capture "leaked" conversions (cross...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Google Shopping's move to a paid shopping channel has generated a large amount of confusion and questions in the ecommerce world, particularly for online merchants. A lot of retailers will say that they don't have the money to pay for this channel...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Speak to other channel managers or the director of marketing to get to the root of the issue and jointly seek a solution. Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch...

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Select the Views objective to understand the follow-on actions viewers take such as when a viewer goes to your channel to watch more videos. And Berkleemusic has enrolled over 500 new students from more than 40 countries, with leads coming directly...

  6. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    YouTube introduced a new homepage, unveiled a new Channel design, and gave the video-sharing site a fresh coat of digital paint. YouTube announced that even more talented creators and original entertainment will soon join YouTube’s existing channel...

  7. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    Why does cross-channel advertising work better for brand recall than single-channel? Multi-channel advertising, combined with repetition, does this by enlisting one of the most persistent habits of the human mind: pattern recognition.