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  1. Nuances of Spanish Language Search Marketing

    The key to search marketing in Latin America countries is knowing the local dialect or language spoken, having relevant content, and utilizing a relevant channel when targeting the demographic. Argentina Web users are more likely to view online...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    The impact of a cross-channel touch was even greater when examining social clicks. Multi-channel touch points are even more valuable for social advertising," Marin reported. Successful marketing executives recognize that meeting overall business...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    Both football fans and digital marketers can check out the Ad Blitz channel to see "DORITOS - Crash The Super Bowl 2014 - Finalists Announced. Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost twice as...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    The combination of both products helps position Adobe as a leader in cross-channel campaign management. Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president...