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  1. Secret Sauce LoMo Tips for More PPC Sales

    Google is continually moving to an omni-channel presence, and with (almost) all things Google - you should, too. The more information you give Google, the more they can share with online shoppers and searchers.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    By far search marketing was the most profitable channel so we changed direction and became a search marketing agency. For each client ready to invest, we decided to test all online marketing channels which only included these three:

  4. Cross-Device Measurement: Believe the Hype

    If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search, or vice versa, then brands would likely be more willing to spend money and resources on mobile because they would understand the...

  5. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  6. Google Reveals What New & Expectant Parents Search For

    Videos on their YouTube channel stress health and safety in their products, and their "An #HonestMom Commercial" has more than 714,000 views. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for...