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  1. The 2014 Super Bowl Commercials Just Kicked Off

    Both football fans and digital marketers can check out the Ad Blitz channel to see "DORITOS - Crash The Super Bowl 2014 - Finalists Announced. Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost twice as...

  2. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    The combination of both products helps position Adobe as a leader in cross-channel campaign management. Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president...

  3. 4 Ways to Expand PLA Success in 2014

    Apply Cross-Channel Knowledge As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. Google's Product Listing Ads (PLAs) have become one of the premier ways for online...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    The future is cross-channel attribution, and learning more about more is a sure way to stay on the cutting edge and in demand. Now's the time to resolve to "never puff again" by implementing long-term strategies via sustainable tactics to ensure...