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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline while simultaneously using this data to optimize online campaigns. The Facebook Exchange (FBX): Retarget select audiences based on...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    And search campaigns that were managed alongside social ad campaigns had 26 percent more revenue per click than search campaigns managed alone. In addition, the integration of ad campaign management for the two channels yielded 68 percent higher...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Online leaking of some ads to extend buzz (Okinos). These ads are a great example of understanding user behavior in the use...

  5. 4 Ways to Expand PLA Success in 2014

    With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more visibility and control for retailers. When setting up PLA campaigns, marketers should remember that it all...

  6. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. A few years into Google's gamble in social media and...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.