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  1. 4 Critical Elements of a Successful Content Marketing Team

    On the corporate or agency side, the following descriptions can serve as food for thought in terms of what traits are important for these key roles. If your company is planning to hire an agency, this will help you insofar as you'll understand how...

  2. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns...

  3. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    They look at it as a great opportunity because if they're charging a percentage of spend, they're going to make more money as an agency. The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a...