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  1. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Real-time interaction management and scalability: Marketers can now effectively deliver large volumes of campaigns, offers, data, and interactions with an enhanced real-time marketing infrastructure. Distributed marketing improvements: New tools...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. One of the most important aspects of the marketing plan in 2014 will be allocation of...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. Doing so will help you understand what your competitors are doing that is affecting your...

  4. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  5. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    For this study, Marin gleaned data from its global online advertising index over a nine-week period year-over-year and beginning one week following the migration deadline for enhanced campaigns. In looking at the data, it was hard to distill how...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the discussion of campaigns. Optimizing Campaigns: Once a decision is made on where to invest, there are opportunities to optimize the campaigns...