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  1. Secret Sauce LoMo Tips for More PPC Sales

    Utilizing data from Google Shopping to influence text ads and vice versa is convenient and often overlooked way to leverage your campaigns to push in-store and online conversions. Paid search marketers can gain a ton of insight from GMB to inform...

  2. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: There are four key channels consumers use when searching...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline while simultaneously using this data to optimize online campaigns. The Facebook Exchange (FBX): Retarget select audiences based on...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. This should probably come as no surprise considering the high number of "touches" many online shoppers...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Are your paid search campaigns on mobile as robust as they are on the fixed web? Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year.