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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns...

  3. Leveraging Twitter & Facebook Ads at #SESChi

    At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad...

  4. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. Companies that.have websites which don’t convert as well… don’t have as good an...