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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline while simultaneously using this data to optimize online campaigns. Online-to-Offline Connecting the dots to find desirable audiences...

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    In this example, the home builder uses a combination of online and offline marketing to garner interest in one of its newest developments. If a significant portion of your marketing budget is invested in billboards, television ads, and search...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Be prepared by taking a combined approach using cross promotions offline to online, to increase dollars per customer. Easy Steps to Set Up Showroomer Targeted Search Campaigns Reinforce your promotional offerings using ad copy with savings driven...

  4. Is Super Bowl Advertising Money Well Spent?

    Will they incorporate online and offline campaigns more effectively and improve the effectiveness of their Super Bowl ad expenditures? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...

  5. Why Effectively Measuring Lead Performance in Mobile is Essential

    These actions are of great value, as the act of clicking through to view map and driving directions demonstrates a high level of user intent to convert through an offline visit to a store or business location.

  6. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    Analysts s no reason why you can’t manage everything from display campaigns, to offline guerilla marketing campaigns. With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is...