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  1. Drive Your Clicks In-Store With Local Inventory Ads

    With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management. The product is still very new and I expect to see the new features that launch over the next few...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ad Group Level Sitelinks: Balance Missing Out With Management The new mobile ad preferences for enhanced campaigns removed the ability to target by device. 2013 brought enhanced campaigns – the good and the bad – to search marketers.

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  7. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. The close of 2013 represented just over a year of the service running in full, and...

  8. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...