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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ad Group Level Sitelinks: Balance Missing Out With Management The new mobile ad preferences for enhanced campaigns removed the ability to target by device. 2013 brought enhanced campaigns – the good and the bad – to search marketers.

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Google announced it would be lumping desktop and tablet device data together with the...

  6. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Display: The display-ad content and campaigns from which traffic originated The emphasis of metrics over the entire data set of audience, behaviors, and conversions was framed in the discussion of campaigns.