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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. It's ad season for brands as the Super Bowl is less than one week away. This is the time when the ad world is paying close...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Efficient management, reporting, and optimization of Shopping campaigns will be crucial for remaining competitive and winning the battle for revenue online. Google announced it would be lumping desktop and tablet device data together with the...

  5. PPC Management Operations: The Ultimate Guide

    These advertising options can fall by the wayside in favor of regular search network campaigns. If you're a party of one running your own campaigns, this doesn't really apply. These trends can forge new campaigns you may not have thought of before.

  6. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Throughout 2013 and leading up to the IPO Twitter...

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  8. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    For this study, Marin gleaned data from its global online advertising index over a nine-week period year-over-year and beginning one week following the migration deadline for enhanced campaigns. In looking at the data, it was hard to distill how...