SEO News

Online Campaigns Ad

RSS
  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as June up to October - to make the most of customers shopping online. While many retailers may think Christmas advertising campaigns...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google now offers advertisers the ability to use unique numbers on your website to see which campaigns are driving calls. I have always told my clients that if you get more than 20 percent of your sales or leads from phone calls, then you need to...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline while simultaneously using this data to optimize online campaigns. The Facebook Exchange (FBX): Retarget select audiences based on...

  5. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees...