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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline while simultaneously using this data to optimize online campaigns. The Facebook Exchange (FBX): Retarget select audiences based on...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. Bulk uploads are an opportunity for merchants to save time when...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good thing, but there is...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. This should probably come as no surprise considering the high number of "touches" many online shoppers...

  5. How Can Good PPC Managers Become Great PPC Managers?

    There are a million ways to improve PPC accounts, but one simple way is to drill down to the keyword level of the campaigns. While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know...

  6. Google Reveals What New & Expectant Parents Search For

    It makes sense that content and campaigns should look great on mobile, then, and not just as a subset. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for baby products on their mobile phones.