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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  2. 4 Critical Elements of a Successful Content Marketing Team

    For a content marketing campaign to be effective, several things must be in alignment. Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns.

  3. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad...

  4. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Next, drill a little further down by looking at a similar month–over–month analysis, but this time doing it for each of your campaigns in the search and display networks individually. This will allow you to quickly identify the problem children (i...

  6. Small Business Social Media: 3 Tips to Get Started

    An involved company is a successful company – as long as you treat everyone fairly, keep things professional and civil, and don't participate in smear campaigns. That, coupled with realistic expectations, is the pathway to a successful social media...

  7. How to Create a Social Media Editorial Calendar

    Connect the dots between print and online and carry over print advertising themes and campaigns into the social media calendar and vice-versa Today’s editorial calendar takes into account web content, company press releases, blogs, social media...

  8. Leveraging Twitter & Facebook Ads at #SESChi

    AimClear’s Online Marketing Account Manager Morud lives and breathes Facebook marketing; she’s managed ad campaigns from companies ranging from startups to Fortune 500s. He manages both Facebook and Twitter campaigns for clients and has been...