From May to October 2012, the organizations sponsoring political paid search experienced an average click-through rate of 4.5 percent on their ads compared to an average of 3.6 percent for non-political ads running during the time, suggesting that...
Digital is providing a fast, dynamic, and increasingly influential battleground for political campaigns, and in many ways both sides are still figuring a lot of it out. The 2008 election helped usher in the era of digital marketing in presidential...
And politicians and political activists used Promoted Videos to argue for a proposition or against an issue. Finally, I spoke by phone with Will Robinson, a founding partner of The New Media Firm, a political media consulting and advertising agency.
Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple...
For a summary, read "Using Social Media For Political Campaigns" by Mike Sachoff and Abby Johnson of WebProNews. Follow his keynote, I interviewed Siroker about the Obama presidential campaign and social affiliate marketing, a new concept that...
The State of the News Media 2009 added, "And the video site YouTube also became a major delivery system for people to get news posted and recommended by friends and associates, and often from political campaigns.
For example, there's an article by Kate Kaye, senior editor of ClickZ News, entitled “Politics 2.0: Political Change Comes to Search, Too. My favorite underreported story is how the campaigns employed search to take advantage of hot topics right away.
McCain in Online Display Ads, Video Views, and Searches Posted by Nathania Johnson Sep 4, 2008 After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in the U.S...
And let's face it, political campaigns are about marketing a candidate. If you know anything about the online marketing world (since you are reading this article, I'm going to make the assumption that you know more than the average political pundit...
He achieved fame with advertising campaigns for Saturn, Bartles & Jaymes wine coolers, and perhaps the most frequently cited political spot in history – the "It's morning again in America" TV commercial that helped to boost Ronald Reagan's 1984...
Hilary Clinton Accused of Obama Turban Warfare in Universal SearchBlended search - the combination of the universal searches for Obama turban photo, Barack Obama news stories, YouTube Obama Girl videos and buzz-worthy blogs have created a...
The Range Online Media SEO team completed an audit of the political candidates' sites, and I've done my best to detail the improvements needed for each major campaign throughout the article. According to the Pew Internet & American Life Project, 75...
Voters Are Searching But Campaigns Aren't Advertising: Analyzing PPC Results for 50,000+ Google & Yahoo Political Searches, Rimm Kaufman Group Sometimes, gains in ROI from a PPC campaign could have been even better, if you could identify the point...
When they go online, people use all kinds of sites to gather political information. This seems to indicate that search engines have not eclipsed newspapers and television as the primary source of political information – at least not in Iowa, where...
The right place within the company for both SEO/SEM depends on the company culture, political dynamics and access to the people you need to get things done. Get tips on how to investigate conversion tracking problems on your Web site and within...
Google's Political Action Committee: Google NetPAC Web Analytics Can Track Offline Campaigns, Too, ClickZYahoo Search Search Copy Campaign Finalists, MediaPostYahoo Search The impact of SEO on online advertising market, Search-ScienceYahoo Search
Political Action Committee: Google NetPAC Threadwatch Via Threadwatch, Google will flex political muscles PAC to raise money for causes, candidates; lobbyists on board from the San Francisco Chronicle covers how Google has created its own...
Lots of stories and posts about Fundrace, a tool to see if your neighbor donated to a political candidate in this election cycle. A new report from JupiterResearch finds that many search marketers have yet to become "sophisticates" in how they...
Lots of stories and posts about Fundrace, a tool to see if your neighbor donated to a political candidate in this election cycle. A new report from JupiterResearch finds that many search marketers have yet to become "sophisticates" in how they...
Spending On Web Ads By Political Campaigns, discusses a new survey of online media ads for campaigns. From Business 2.0, an interesting article saying that political campaigns are failing to consider search in their marketing mix:
