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  1. As Goes Paid Search, So Goes the Election?

    From May to October 2012, the organizations sponsoring political paid search experienced an average click-through rate of 4.5 percent on their ads compared to an average of 3.6 percent for non-political ads running during the time, suggesting that...

  2. Obama Beats Romney Early in Digital Marketing Race

    Digital is providing a fast, dynamic, and increasingly influential battleground for political campaigns, and in many ways both sides are still figuring a lot of it out. The 2008 election helped usher in the era of digital marketing in presidential...

  3. Ask, Analyze, Apply: Creating a (Search) Data-Driven Marketing Strategy

    Political figures like President Obama need to appeal to passions and interests, as a New York Times Magazine article put it. CPA, CPL, and CTR are short-term, campaign-specific metrics that should be analyzed across multiple campaigns, multiple...

  4. News Blogs Are Becoming the New Online Newspapers

    The State of the News Media 2009 added, "And the video site YouTube also became a major delivery system for people to get news posted and recommended by friends and associates, and often from political campaigns.

  5. Barack Obama is Rocking the Youth Vote

    And let's face it, political campaigns are about marketing a candidate. If you know anything about the online marketing world (since you are reading this article, I'm going to make the assumption that you know more than the average political pundit...

  6. The Shifting Power of Words

    He achieved fame with advertising campaigns for Saturn, Bartles & Jaymes wine coolers, and perhaps the most frequently cited political spot in history – the "It's morning again in America" TV commercial that helped to boost Ronald Reagan's 1984...

  7. Highlights from the SEW Blog: February 25-29, 2008

    Hilary Clinton Accused of Obama Turban Warfare in Universal SearchBlended search - the combination of the universal searches for Obama turban photo, Barack Obama news stories, YouTube Obama Girl videos and buzz-worthy blogs have created a...