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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    This framework can provide clarity to what components are important to analyze and measure to truly understand their impact on the overall performance of your campaigns. You can run both PDFs through the same distribution channels and promotion...

  2. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  3. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    GA will integrate the full conversion path of campaigns, including Campaign clicks, Play Store views, Installs, New Users,and Installs resulting from Google Search (including Google Organic) through an exclusive view into the Google Play Store...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Once you incorporate this knowledge into your daily routine as campaign managers, you can start to create campaigns that work even better when unified. Today, you're able to evaluate and optimize campaign assets and budgets in real time – with so...

  6. Marketing Automation & Search – 3 Strategies for Mutual Success

    Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. With Marketing Automation Platform Data: If you're running a campaign on Adwords and a known visitor clicks on your ad from the keyword "software solution", we...

  7. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Here are the four unique groups you need to observe when it comes to SEO campaigns: In order to face the growing uncertainty in SEO, you can apply the OODA loop concept to SEO campaigns. Moreover, in SEO, we are facing tremendous challenges, as...