Enhanced campaigns get Google+ annotations and an upgrade center. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. The Benchmark Edition is used to effectively measure a brand's social video footprint against its competitors...
Most enterprise SEO campaigns have huge traffic numbers that come from the aggregate of long tail terms. I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an...
Integrated campaigns. Call it integrated, cross-channel or multi-channel campaigns, the concept is the same: synergy. As you can probably see, I didn't include the cost of the agency or the full-time employee or any overhead cost you will need to...
If these two teams aren't working together, the PR team will often be doing cool campaigns that get coverage, but no links, and the SEO team will be doing another campaign that gets links, but maybe not coverage on those big sites the PR team has...
Most companies utilize display advertising as part of their brand awareness or first touch marketing campaigns. Keywords within these types of campaigns are considered "feeders" or "first touch" marketing efforts.
Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. A pay-per-click (PPC) campaign can help speed the process and can also be a...
The online marketing agency has managed Facebook ad campaigns generating over 10 billion impressions internationally for clients including MarthaStewart.com, Siemens, Second Life, and Budget Direct. But, if you look at the SES Accelerator agenda, I...
Improvement in Running Integrated Digital Campaigns Financial services companies will take better advantage of this trend in 2012 by breaking out campaigns to target mobile and OS specifically. To identify the right consumers, brands will look to...
Google has expanded video ad options and added a new online video campaign creation section in the AdWords UI, allowing advertisers to create video ads for delivery across the Google Display Network (GDN) and the YouTube within a single interface.
It covers sleuth-like insight that will add lift and search power to your campaigns, whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications or deploy next-gen public relations campaigns.
Tools in the modern enterprise SEO sense are generally SaaS (Software as a Solution) systems that can help you effectively manage large-scale SEO campaigns that can sometimes have thousands, if not millions, of keywords and pages across multiple...
Facebook, Twitter and LinkedIn must be a part of your search campaigns, email nurture, website development and customer support. For example, Pepsi opted to use a social media campaign in lieu of a Super Bowl ad last year for the first time in 23...
Breaking out separate geotargeted campaigns is a great tactic that will quickly improve the performance of any national Google AdWords account. Here's how to measure the impact of search on display and vice versa using an experiment that analyzes...
A German online retailer selling swords (I kid you not) recently asked me how to market internationally. Develop Test PPC Campaigns It's not that difficult to run up a campaign and do some low level testing -- even in several markets at the same...
Not sure I can even explain this, but this is another important reason why breaking these campaigns out separately given some data points defy logic, and require more research, or different action. The question becomes: how do these different...
What worries me is this is exactly the sort of narrow-minded approach to the market that could lead to a ruling that's bad for PPC -- at an extreme, ordering Google to add a "port" button to copy campaigns to adCenter or other systems -- with no...
Campaign Experiments is a great enhancement that can really take your PPC campaigns to the next level, but it also poses many challenges and can be quite confusing. Ooyala And Yahoo Collaborate On Capturing Japan's Online Video Market - paidContent
Plus: strategic modeling for social strategies using the Four Cs: content, context, campaigns, and community. Bur now there are "17 additional countries to help you reach more customers in local markets with your AdWords campaigns,: the Adwords...
We are also seeing strong, renewed interest in the Russian market post recession from large global brands who are bringing large budgets and sophisticated campaigns into the market. The 2010 Online consuming trend insights tell the whole story (the...
