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  1. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. Strategists working on content campaigns come in two flavors – content strategists and...

  2. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Reviewing previous campaigns and assessing your site can help you understand what types of content are getting the most interest from your readers.

  3. 10 Lessons About Enterprise SEO

    Most enterprise SEO campaigns have huge traffic numbers that come from the aggregate of long tail terms. I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an...

  4. How to Run Foreign Language PPC Campaigns

    Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. The search engine(s) you originally used may not be as effective as you...

  5. Social Has Crossed the Marketing Budget Chasm; Will It Drown Search?

    Facebook, Twitter and LinkedIn must be a part of your search campaigns, email nurture, website development and customer support. If we use SMBs as a litmus test for change, research shows that more and more SMBs are turning to social media, and in...

  6. How to Test International Search Marketing Opportunities at Low Cost

    Develop Test PPC Campaigns A German online retailer selling swords (I kid you not) recently asked me how to market internationally. It's not that difficult to run up a campaign and do some low level testing -- even in several markets at the same...