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  1. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good thing, but there is...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  4. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. When talking about search, social, local, and mobile data, the panel, moderated by Bill Hunt from Back...

  5. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. While it's certainly possible to manage PPC using...

  6. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. Strategists working on content campaigns come in two flavors – content strategists and...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. I've been thinking about our marketing campaign, and here it is! Now, I'm late for a conference call, but keep me in the...

  8. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    We have a number of other marketing concerns within our link building campaigns that must be addressed as we're working to build links. It will force you to be creative, and it's no marketing campaign has ever succeeded without a few morsels of...

  9. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...