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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world.

  2. 4 Critical Elements of a Successful Content Marketing Team

    This position is a non-negotiable, and is often the position that'll be putting in the most hours over the life of a campaign. If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it...

  3. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content...

  4. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Since the introduction of Panda, the first step in any marketing campaign is...

  5. 10 Lessons About Enterprise SEO

    I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign. What follows are 10 lessons that I have learned over the years so that you might know what to...

  6. Inbound Marketing in Various Languages

    This could provide a starting point, but good market research should also be used to identify the best initial market(s) for your campaign. Keywords are keystones of any effective SEO campaign. But targeting even a single new market can take a lot...

  7. How to Run Foreign Language PPC Campaigns

    Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. A pay-per-click (PPC) campaign can help speed the process and can also be a...