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  1. 4 Critical Elements of a Successful Content Marketing Team

    This position is a non-negotiable, and is often the position that'll be putting in the most hours over the life of a campaign. If your company is planning to hire an agency, this will help you insofar as you'll understand how many individuals it...

  2. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content...

  3. 10 Lessons About Enterprise SEO

    I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign. What follows are 10 lessons that I have learned over the years so that you might know what to...