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SES London speakers share their insights. Ads Manager: Making it Easier to Track Campaign Performance – Facebook Studio Blog A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts.
Andy Betts has written some excellent posts on the shifts we're seeing recently, and I spoke at SES London back in February about the measurement of ROI in search. While it may seem like a campaign that's flexible, that's not what it's about.
Qualitative interviews were conducted in London, New York, Sao Paulo, Singapore and Mumbai and included all variety of professional social network users from a wide range of industries. Even a combination of the two strategies doesn’t perform as...
It's kind of a mix between Aussie and Kiwi with Dutch tones and hints of London. With the pecs in motion on the second Old Spice campaign (check out Old Spice Muscle Music on Vimeo, it's hilarious), I am reminded of the words of movie director...
Based at Unruly’s London headquarters, the social video lab uses exclusive analytics to enable brands and agencies to predict the effectiveness and “shareability” of their video content before they invest in a campaign budget to disseminate it...
Day 2 of SES London 2012 has come to a close. Here's a roundup of today's live blogging and coverage of SES London 2012. Tools of the Trade: Excel Tips from Richard at SES London 2012 – SEO Gadget Meaningful SEO Metrics – SES London Presentation...
Use dynamic text: Increase your chances of highly relevant ads by using dynamic text in your ad titles, so a user searching for “London singles” will see your ad that had been set up as “Find {keyword}”.they’ll see it in their results as “Find...
This year is a huge year in London, as the world's hottest contenders in just about every sport imaginable, gather for the Games of the XXX Olympiad (the official title of the London 2012 Olympic Games).
Flickr photo sharing awards for SES London 2008Search Engine Strategies London wrapped up last week and the 2,000 attendees have returned to work with a new understanding of how Google's universal search is incorporating images as well as videos...
