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  1. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Consider Search Refinements When Creating Your Campaign While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession.

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    The company had been going through a PR crisis, created by Lisa's previous boss, Don, who made some online enemies with a provocative and unpopular marketing campaign. In our story, Lisa is looking to achieve brand visibility, high engagement with...

  4. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. If you've invested in both a great SEO campaign and a professional website that is highly effective in converting...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the...

  6. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Obtaining a national online presence is no easy feat, but utilizing the regional information gathered from Google Trends and focusing...

  7. The Role of #Hashtags in Social Media and Search

    For example, #seochat is a popular stream of conversation used by those interested in search engine optimization on Twitter. Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties. DoubleClick Campaign Manager Integration (Pilot)