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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Integrated Campaign: Zenni Optical, Integrated Online Marketing Campaign - Managed By Wpromote Best Mobile Campaign: 360i and Red Roof Inn, Turning Flight Cancellations Into Hotel Reservations Best PPC Campaign: Point It, Microsoft Store...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    But before you embark on your own link-building campaign, it is important to get your overall link-building strategy right. For instance, say you own an online fashion eyewear store. The approach they take to building their online reputations is...

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Here's how to create a framework for giving your SEO campaign a thorough check at regular intervals, protecting your efforts and strengthening your foundation. A few simple mini-deep dives at specific times throughout the year can dramatically...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. According to data published in 2013 by Morgan Stanley, Yandex is used by 61 percent of regular online consumers with 40...

  6. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...