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  1. Forget Big Content – Small Content Is Critical to Search Success

    All of this adds up to more potential audience for your content, and with social distribution thrown into the mix, too, there has never been a more rewarding time to invest in regular content as well as bigger, campaign-led pieces.

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    For example, if you created a PDF on the topic of running a social media campaign, you can create two similar PDFs on the same topic but modify the message to speak to different audiences. However, because this is the easiest component to test...

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New campaign testing capabilities allow creation of draft campaigns to stage and test ideas without fully committing to them. The drafts can be either automatically applied to the campaign or used in an experiment.

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...

  7. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. In terms of content and social media trends, some staggering statistics...