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  1. Google Active View Format Gets Accreditation

    Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. ComScore has been pushing its own validated Campaign Essentials tech that...

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer, you really don't have any control over your Google Product Listing Ads campaign. Having difficulty getting a response from...

  3. 4 Steps to Take After a Google Manual Penalty is Removed

    Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Since the introduction of Panda, the first step in any marketing campaign is...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week. Re-evaluating these higher-level items will show you how social...