Optimizing Videos for YouTube Search – ClickZTips and insights on optimizing videos for maximum YouTube visibility, strong brand impression, engagement, and viral social sharing. What is being done to detect and remove results from larger sites...
MJ: When drafting an editorial calendar for a corporate blog, do you focus more on viral-ability or keywords? Real time marketing is a philosophy that affects all parts of a business, not just on-the-fly creative.
Going Viral not Required to Succeed – with YouTube’s Lane Shackleton – Ramblings About SEO BlogThe product manager from YouTube's monetization team chats with Eric Enge about being successful on YouTube, the role of organic search, AdWords for...
Shot in a makeshift studio in the neighborhood pool hall (listen closely and you can hear the balls cracking in the background), the video went viral, rocketing to 18 million views. And each time, attendees of the leading global event series about...
A campaign of four ads – the most popular featuring Stewie the intellectual 1-year-old – tops the viral video charts. How can a legitimate business compete online? Tips to Streamline Google AdWords for Small Business – ClickZ
Be creative with post show content and collaborate with attendees after the show – this can take the form of speaker interviews and follow ups, survey results from a show, blog post summaries, viral video content, photo sharing, or competition...
Why did Harlem Dance videos go viral? Using video for customer support or just to say “thanks” may not be scalable or appropriate for every business, but when can you use video to be more human? Or maybe it isn’t your industry that’s confusing, but...
Busted: Content can be repurposed, re-used and utilized a number of times and in different formats (video, text, images, viral). TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning...
The idea of reaching YouTube's audience of more than 800 million users is certainly appealing, but if you're setting out to make a “viral video,” it probably won't happen. Should you be aiming to be the next viral hit on YouTube, or to...
I took the photo with my phone, and jazzed it up and put some text over it with Pixlr Express, and voila, it went viral. It didn’t go viral on Pinterest until five months later. How the network is used generally lends to how quickly content goes...
Don’t worry about making videos that are big brand, “viral”, or super sexy. If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market needs and resources. Microconversions can have a very significant value to...
Think about all the things that have gone viral…let's take Denver the guilty dog as an example. That's just video though and I can't think of how Denver or a person falling off a diving board would really benefit any business other than a company...
Viral-ability, graphical presentation, focusing on the hot trends of the day – the approaches to creating good content are as numerous as the authors creating it online. The importance of good content in the practice of SEO and online marketing in...
It’s better to first define business objectives, not jump the gun on “going viral” (yeugh! Perhaps guest blogging, infographic dissemination, or viral vlogging aren’t the solutions your B2B business needs in order to excel.
The hunter is French but as this was a pan-european campaign with the potential of going viral in english speaking countries across the globe, we wanted an 'international' accent," said Munyazikwiye. Buzzman's formula for success is simple to...
Produce something compelling, get it found by a target group, and it may go viral. Social media isn't just about pitching your wares; it's about giving your potential visitors some insight into who they're thinking of doing business with.
A viral video can bring you millions of visitors in a weekend. In business, it’s called smart. Heck, you’ll probably rewire your business to take advantage of the insights you gather. If you don’t know your online market, how can you give them what...
They have been using them for B2B with success and are exploring the potential benefits of incorporating more imagery and potentially viral content in their search and social strategy. Humorous posts do better later in the day.pm to 10pm PST are...
In the past year, presidential parodies and clever online-only ads became viral sensations; "annoying" but lovable fruits and unassuming Alabamans transformed uncomfortable situations into triumphant social memes; and talented partners have drawn...
Facebook takes word-of-mouth marketing and makes it work at scale,” she said, emphasizing the potential viral component of advertising with the world’s largest social network. Her plan for Facebook includes giving small business owners an...
