You can recognize and reward them through contests or sneak peeks at upcoming product lines while also getting valuable insight about your business and adding a human touch to the online experience. At the end of last year, Pinterest introduced...
Nearly every business today must decide how much to spend on search engine optimization (SEO). A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive...
When your business is still new, you, as the solopreneur are usually doing all the work. Tools to create online or offline presentations: Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction...
You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time zones, languages, and cultures.
While some will call this "content marketing", others call it "social media marketing", and still others (such as I) will just say that search engine optimization is (as it always has been) evolving to include these methods of marketing the...
And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence. SEW: Can you share some of the hardest lessons you have learned in this business?
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Now it became a focal point of your online presence. Who asked the government to mandate a system to make my online...
An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
This probably wouldn’t work for a SaaS business. If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.
Content marketing is fundamental to the success of any organization that wants to generate business online. It should be embraced by the entire business and the sales team is the perfect place to start.
A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine. Remember when Google+ pulled their existing local...
You know you need to make something better on the site, make something bad stop happening or support your business in new ways through your online presence. You want to whittle that wish list down to attainable goals that have the most impact to...
The practice of SEO is a fairly results oriented business. To make the case, we’re going to introduce our hero ‘Ann’, the SEO manager for Acme Co.a medium-sized clothing retailer with both a brick-and-mortar and online presence.
It’s important that business owners understand social is a broad communication medium in use by their customers. Ignoring these spaces can be seen by potential customers as a negative for your business, leading them to shop elsewhere.
Google is obviously a business, and at more than $700 per share, a fairly successful one, at that. There were several benefits to this, not the least of which was a new incentive to adopt Google+ as a part of one's online presence.
There are three things a small business needs to think about when venturing into social media for the first time: If you're a small business, your successes are going to hinge on this person (or these people).
Where could a small business make such a visual presence other than Instagram? Online with the Ellen Show making its way to 1 million. Stickygram lets you take your online Instagram photos to offline branding with magnets of your fave shots!
Your brand’s website and online presence needs to align around targeted customer intent(s) not traditional keywords focused optimization. Commercial (note: a commercial query is an informational search with future business implications – i.e...
Thinking with the ends in mind, it’s easier to step back and look at SEO as just one way that content can impact your business. Update it whenever you see a need for new content or you move into a new sector or business.
My business card says I'm an online content publicist, and has always said that. I've been petty vocal that nothing changed at all other than the engines getting smarter, and this single change then caused a domino effect that impacted sites and...
