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  1. "Which Update?" Is the Wrong Question

    The question to determine a specific one issue is misplaced, rather – a complete re-evaluation of the site and your online presence has to be evaluated. If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Google My Business Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): One of the easiest things which many PPC marketers aren't utilizing is Google My...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    But what about a small business owner or a multi-location brand with hundreds of locations or more to support? Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. Both have an abundance of resources for anyone who has started a new business or for anyone who is...

  5. Google Madness: The Elite Eight of Google+ Local Tips

    Listings accuracy is the most important factor for online searches – if a business’ address or phone number isn’t correct, it’s missing out on potential customers. In the short history of Google+, Google has made a number of changes to its business...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize on-page business content (e.g.hours, driving directions, local descriptions, etc. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number) Providing your business feed isn't the only step.