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  1. Local Search 101, Part 1

    Ninety percent of online commercial searches result in a local offline purchase and 61 percent of all local searches results in a transaction. Now that you've taken the time to set up your business listings, you're on your way, but there's still...

  2. The Ghosts of SEO Past and Future

    This month, we celebrate the 14th anniversary of banner ads being sold in commercial volume. I was fortunate enough to work for the company that launched the first "true" commercial banner offering on a mass scale (HotWired; Wired/Digital which was...

  3. Microsoft Launches Live Search Cashback and Live Search Farecast

    Microsoft's new strategy focuses on “Commercial Search” as the first of four tactics to achieve its goal as the premier search engine for consumers making purchases online and doing product research. Our goal is to make Live Search the most...

  4. Copyright Law: What Search Marketers Should Know (Part 1)

    The owner of a copyright has the means to set limits on how the copyrighted work is exhibited in both commercial and non-commercial use, and require all others in the jurisdiction of the U.S.to adhere to those limits under penalty of law.

  5. Super Bowl SEO: Who Had the Best Organic Gameplan?

    As a side note, the “beard comb-over” commercial was in my opinion one of the funnier ads aired. A search for “beat your risk” lists that domain as number one, but it may be nice to get some content on the promoters’ sites that announce the...