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  1. Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms

    The problem with this logic is that Google’s transition of Google Shopping to a commercial model separates its results from the organic index. Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping...

  2. Local Search 101, Part 1

    Ninety percent of online commercial searches result in a local offline purchase and 61 percent of all local searches results in a transaction. Now that you've taken the time to set up your business listings, you're on your way, but there's still...

  3. The Ghosts of SEO Past and Future

    This month, we celebrate the 14th anniversary of banner ads being sold in commercial volume. I was fortunate enough to work for the company that launched the first "true" commercial banner offering on a mass scale (HotWired; Wired/Digital which was...

  4. (Google) Insights on VP Candidate Sarah Palin

    This is much more effective than buying a 30-second commercial on network television in hopes you reach a potential buyer or voter (and that they don't TiVo through it). To the Republicans' credit, they bought sponsored listings the day after the...

  5. Copyright Law: What Search Marketers Should Know (Part 1)

    The owner of a copyright has the means to set limits on how the copyrighted work is exhibited in both commercial and non-commercial use, and require all others in the jurisdiction of the U.S.to adhere to those limits under penalty of law.

  6. Super Bowl SEO: Who Had the Best Organic Gameplan?

    As a side note, the “beard comb-over” commercial was in my opinion one of the funnier ads aired. A search for “beat your risk” lists that domain as number one, but it may be nice to get some content on the promoters’ sites that announce the...

  7. Study: Search Driving Offline Conversions for Local Service Businesses

    It strongly argues that search engines should be serving locally targeted ads against commercial queries in almost all service categories where there's no local modifier because the probability is extremely high that the user is looking for a...