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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    This new manifesto allows you to actually match your SEO and content marketing strategies to measurable business outcomes. Continuing to look at just keyword data won't work for your business. In 2014, new SEO reporting requires a shift to...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Rotate evenly: Teleports visitor to a random business location and helpful for avoiding overcrowded business locations. Now when people click on a search ad, Google will teleport through time and space – directly to a business location.

  3. The Call for Call Tracking Is Answered

    This is great news for local business chains and companies that have a more complex sales process. When a user calls the number in your ad, the call is automatically routed to your business, and AdWords notes that this call took place.

  4. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    So, if you are a local TV producer, newspaper editor, or business blogger, then you are starting to plan which speakers and sessions you might want to cover at The Moscone Center. Leor Stern (@leorstern), New Business Development, Google, and...

  5. Don't Overlook Local Search Opportunities

    Without a doubt, one of the most important off-site local search opportunities is the use of Google Local Business Center/Google Maps and Yahoo Local. Find all relevant local directories, partner sites, and community business sites and request a...

  6. Local Search: Where's the Love?

    Though overall ad spending is falling, economic factors could bode well for online local search as small to medium-sized business (SMB) advertisers demand more measurability and concrete ROI. Think of it this way: In the online world, about 20...

  7. SearchDay: Awesome Ad Groups: Small is Good

    AOL Sheds Tacoda, Launches Third-Party Mobile Ads, Buys SocialThing Posted by Nathania Johnson Aug 4, 2008 AOL has been busy lately, building on their renewed focus on a business model built around online advertising with social media to boot.