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  1. "Which Update?" Is the Wrong Question

    If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple, "What can we do to improve out content and link profile?

  2. Secret Sauce LoMo Tips for More PPC Sales

    Google My Business Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on search (as a location extension): One of the easiest things which many PPC marketers aren't utilizing is Google My...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Two years later, referrals were the lifeline of the business, and clients were happy with their websites. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    But what about a small business owner or a multi-location brand with hundreds of locations or more to support? Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find them before...