For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call a business or conduct parallel research,” he said. According to the report, 60 percent of consumers expect a business to be...
Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours. Googlers also attend search conferences and talk to people online. In a new Webmaster Help video, Google's Distinguished Engineer Matt...
While it is unknown whether the folks at Business Insider had seen the previous infographic by Mint or not, online readers still got a chance to find value in and enjoy two different infographics on tipping etiquette.
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time zones, languages, and cultures.
Competing with the big names, giant retailers, and pop up chains can be a tall measure for any small- to medium-sized business (SMB), especially when resources, namely time and money, are at the heart of it.
Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. It's easy for me to say: I mean it involves lifestyle changes, but I think the most important step...
Expect to see multiple topics that might be relevant to your business. The implication is that different elements of a brand are being discussed including the products, customer service, business practices, branding, geo-specific topics, user help...
RTCM does not have to happen during a major media event, and the truth is that successful RTCM requires a marketer being present during many other smaller events and topics that are relevant to their business.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Bottom line: your efforts need to be informed by your business goals and objectives. Once you have your clearly stated business goals as they relate to your mobile experience, then you can start to understand what you should measure.
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. Moreover, affiliates attract consumers who tend to spend more than the...
SEW: Can you share some of the hardest lessons you have learned in this business? That's what business is about. And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. The world of mobile apps is foreign territory to most online marketers. Developing apps require different skills than traditional website...
I think it's up to each retailer to realize that they're in business to make money. The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Now it became a focal point of your online presence. Who asked the government to mandate a system to make my online...
Certainly we seek to engage business decision makers and have perhaps more commercially oriented conversations, but we also seek to engage people who are enthusiastic about technology like we are. Online marketers of all stripes have embraced...
For business text content, is LinkedIn an option? When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted...
Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a certain business establishment. Nevertheless, there is some rock-solid advice for how to posture yourself and your business...
PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going from 6 to 10 can improve conversion...
