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Online Brand Sem Tactics

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  1. How to Quantify Brand or Engagement Marketing With Paid Search

    This can allow you to hone in on effective strategies and tactics for your engagement marketing. Driving engagement through SEM isn’t as quantifiable, leaving many brand marketers with a choice: The ability to track sales and signups back to...

  2. SearchDay | The Future of Affiliate Marketing

    Goodman takes a deeper look at the tactics could turn Twitter into a "digital trailer park. The Future of Affiliate Marketing SEW EXPERTS: SEM CROSSFIRE Affiliate marketing and paid search share a lowly position in the marketing efforts of most...

  3. SearchDay | Social Media Madness -- The Final Four

    One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies. Setting up PPC Campaigns 101, Part 2 SEW EXPERTS: SEM 101 Don't be afraid to try something...

  4. A Guide to Search Engine Strategies New York 2009

    The conference covers search engine optimization (SEO), paid search marketing (SEM or PPC), online public relations and blogging, and analytics and measurement of these tactics. One of the original search-focused conferences has grown into a must...

  5. Local Search Tactics for Tough Economic Times

    In looking back through all my Search Engine Watch articles, I realized it might be helpful to organize the topics into a checklist of tactics in order of priority to help your firm weather today's economic environment: