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Online Brand Qualified Leads

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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    And, when each and every platform leads back to the website, the customer can easily connect the dots and engage the brand, even if they aren't proactive on a particular social site. Rather than conforming to the rules of each individual social...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Generate Leads, Acquire New Customers qualified online social leads identified X _____% lead-to-customer conversion rate X $_____ (AOV) average order value ________________________________ = $ Lead Sales Value (Single Purchase)

  3. How to Create a Visible & Engaging LinkedIn Profile

    The first and most crucial step to driving qualified leads via LinkedIn marketing is for you to assess, define, and build out your market differentiators and value of you as a personal brand. Here are the steps you need to take to make your profile...

  4. Why Effectively Measuring Lead Performance in Mobile is Essential

    If you’re like most digital marketers, you engage in advertising to achieve one of two goals – either to generate or increase awareness (for your brand, a new product, etc.or to generate new leads or customers.

  5. Top 5 Micro-Conversions You Should Measure

    But the goals are not sales or leads. Some leads might even be as high as several dollars. Retail businesses that sell online typically measure completed sales transactions. Do you offer online support forums where customers and employees can offer...

  6. SES New York is a Search Expo as well as an SEM Conference

    Today Ingenio partners with leading providers in Web and mobile search, online directories, vertical content, and directory assistance to deliver live phone leads to any type of business. Its patent-pending Two-Step Click™ lead qualification model...