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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check all image alt attributes Inevitably there will be mentions of your site/company online where the link back to your site may be missing or incorrect. While the direct impact on SEO is very low, these metrics are worth tracking as they can help...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. With the above principles, you can also build relationships with influential bloggers and site owners to...

  3. 10 Shocking Facts About Content Marketing Today

    Image credit: Stock Monkeys Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as SEO and social media marketing. However, the content marketing industry is just beginning...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Shuttle Image Credit: Alexander Stirn/Flickr If you're a director of online marketing, it's likely you don't have the time to do this. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    We can post videos, do a print and social campaign, and create a positive image for our brand. Let's rebel against the image of super-skinny models! Help them without expecting anything in return: Look for consumers who are having trouble online.