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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Those clickable headlines and quizzes you see in your Facebook News Feed are driving a considerable amount of click-through activity to BuzzFeed, both online and through mobile. Many of us are already familiar with their addictively clickable...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. One of the first steps a brand can take to improve the mobile experience is a mobile...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in...