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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in...

  2. Influence the Influencers: The Magic of Co-Created Social Content

    The biggest barrier to effective content marketing is just cutting through all of the noise online. This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    You can't be online 24-7. Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. Reputation management expert Andy Beal, chief...

  4. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Marin Software data released today suggests that online shopping was up in response to the cold, but that there was plenty of missed opportunity for advertisers. Brands integrate into the fabric of people's lives, and it's the marketers job to make...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    If you're a director of online marketing, it's likely you don't have the time to do this. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page...