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  1. Your Guide to Structured Snippets for SEO

    This addition once again demonstrates Google’s unflinching dedication to providing users with the best online experience, regardless of how it affects businesses who have built their strategies around search marketing.

  2. HVB wins with placements and self-directed products

    UniCredit group member HypoVereinsbank onemarkets (HVB) has traditionally been strong in the area of capital-protected certificates and the more conservative end of the structured products market, but in the past two years the bank has...

  3. 4 Pitfalls to Avoid Heading Into the Holidays

    Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. It is critical that your brand’s ads are being shown during peak shopping and buying times.

  4. Search Engine Marketing Checklist for Hotel Marketers

    There are four key channels consumers use when searching for and booking hotels online. These four major online channelsare: Hotel chain/brand websites Unless a hotel booking engine website has a stronger brand value than that of major competitors...

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    For each client ready to invest, we decided to test all online marketing channels which only included these three: The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a...

  6. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. An unpromoted post will — at best — reach a tiny percentage of a brand’s followers.

  7. Cross-Device Measurement: Believe the Hype

    In fact, more than 60 percent of online adults in the U.S.use at least two devices everyday and almost one-quarter use three devices. More than 40 percent of online adults sometimes start an activity on one device only to finish it on another.

  8. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Online retailers should audit and optimize product titles regularly, regardless of Google Shopping feed specifications. For any existing product IDs with more than 50 characters (which you will need to change), the relevancy will be reset for those...

  9. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  10. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...