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  1. Social Customer Service Secrets to Avoid Negative Search Results

    All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing. Yet few companies actually use this secret weapon of business growth," Scott...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. Guest blogging still has its place in the online marketing ecosystem, and likely always will.

  3. Integrating Owned, Earned & Paid Media For Better SEO

    The best SEO professionals are continually testing, observing, and validating to form proactive search engine optimization methods, not just taking a page from everyone else's book. The distribution, discussion, and reaction to that online content...

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    The right questions to ask are in the black book resting in the front pocket of your attaché case. You have also started to get emails and reviews from online shoppers conveying the message that your website is old and overdue for redesign.

  5. Summer Travel Search: Are We There Yet?

    They may start out their travel planning with a general term like “hotels in Las Vegas” or “flights to London,” but by the time they are ready to book they start typing in branded destinations. Because the online travel purchase can take some time...