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  1. Social Customer Service Secrets to Avoid Negative Search Results

    All businesses are selling something and as David Meerman Scott reminds us in his latest book The New Rules of Sales and Service: It’s the buying habits that are changing. Yet few companies actually use this secret weapon of business growth," Scott...

  2. Last-Minute SEO - Here Come the Holidays!

    That would take a book and this article is limited to about 2,500 words. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    An e-book on everything you need to know about getting a loan. Whether it's through an infographic, an e-book with charts and images, or spread out through your blog posts, find a way to leverage your data in an engaging way.

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeffrey Eisenberg: Amazon.com sold its first book in July of 1995. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven...

  5. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. The best way to reach an audience is through a...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. So me personally, even with the book, I would say 99 percent of the content we've created around the book is not on our website, it's on other people's sites.

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. Guest blogging still has its place in the online marketing ecosystem, and likely always will.