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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    An e-book on everything you need to know about getting a loan. Whether it's through an infographic, an e-book with charts and images, or spread out through your blog posts, find a way to leverage your data in an engaging way.

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Jeffrey Eisenberg: Amazon.com sold its first book in July of 1995. The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She also created Dotcomplicated.co – an online community and newsletter to help families keep digital at bay and has also authored a book ("Dot Complicated: Untangling Our Wired Lives") on the topic. The best way to reach an audience is through a...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. So me personally, even with the book, I would say 99 percent of the content we've created around the book is not on our website, it's on other people's sites.

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. Guest blogging still has its place in the online marketing ecosystem, and likely always will.

  6. Top 10 SEO New Year's Resolutions for a Successful 2014

    With conferences that offer East and West Coast venues (and everything in between), inexpensive airfares when you book in advance, and advanced conference ticket deals, you'll find the value of taking a learning trip gives you the tips, knowledge...

  7. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    The Guild had initially sued Google for $750 for each book, valuing the case at $3 billion. Google allows users to search and view "snippets" of more than 20 million books online without paying. Google has emerged victorious in its eight-year...

  8. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.