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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Soon after, images of Don's billboard being vandalized started circulating on social platforms and around the blogosphere. The Billboard Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise...

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    Our prospective buyer visits the home builder's website for the first time on her iPhone after seeing their billboard on the way to work. Once the website finally finishes loading, her initial thought is that the website isn't nearly as attractive...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Your offsite content is an online billboard! At the same time we were informed $50,000 was allocated to a freeway billboard. When asked about billboard traffic and conversion generation, they responded with, “Well, that’s different!

  4. Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly

    Few Backlinks t a billboard; you can’t just stick it up and leave it for 10 years and hope for the best. The online landscape is constantly changing and webmasters have to make at least some semblance of an effort to keep up… even if they feel...

  5. Social Media Success Stories

    Co-Chairman Alex Bogusky of Crispin Porter $7,500 billboard = 300 new customers; $0 Twitter = 1,800 new customers. Most importantly this resulted in three million online donors contributing $500 million in fundraising.