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  1. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Your offsite content is an online billboard! At the same time we were informed $50,000 was allocated to a freeway billboard. When asked about billboard traffic and conversion generation, they responded with, “Well, that’s different!

  2. Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly

    Few Backlinks t a billboard; you can’t just stick it up and leave it for 10 years and hope for the best. The online landscape is constantly changing and webmasters have to make at least some semblance of an effort to keep up… even if they feel...

  3. Social Media Success Stories

    Co-Chairman Alex Bogusky of Crispin Porter $7,500 billboard = 300 new customers; $0 Twitter = 1,800 new customers. Most importantly this resulted in three million online donors contributing $500 million in fundraising.

  4. Why Settle for Best Practices?

    Their billboard shows a couple enjoying a glass of wine next to a cozy fire, and the yellow pages ad (yes people used these once) shows your hours and location. In an online setting, your store is an example of best practices, but not SEO marketing...

  5. Taking a Small Business to the Big Time Through Search

    This type of marketing can be compared to putting up a billboard in a corn field in the middle of nowhere to having your advertising in the middle of times-square. Whether you are selling products or services to your customers online, the concept...

  6. Post-Cyber Monday Marketing Ideas

    Imagine the difference between having a billboard in Times Square versus a cornfield in the middle of the country. The Monday after the Thanksgiving weekend is, of course, the online shopping version of "Black Friday," where brick & mortar stores...