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Online Behavior Searcher

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  1. Could Bing Ever Overtake Google in Search?

    Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Bing users may be more likely to actually like their search results because the results are...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    Cost-per-lead model that shows the searcher an offer with comparison to other companies. For example, serve a specific ad based on site content, or shopper behavior on your site. The coupons can be redeemed online or can be printed out and taken to...

  3. 8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices

    Look for common themes in these queries to get an indication of the searcher’s behavior. By monitoring user behavior and inferring searcher intent, they were able to come up with an optimization strategy to deliver a relevant, high-converting...

  4. The Art of Winning on AdWords - Lessons from Moneyball

    Click-through rates will be much higher because of increased relevancy to the local searcher. You may be surprised at the differences in search behavior that can affect the value of a click. Clone the campaign using Editor, then go into the...

  5. Google Searchers Use Autocomplete Most, Ignore Google Instant [Eye Tracking Study]

    They also found that autocomplete is a widely used feature in Google search, while Google Instant has little affect on searcher behavior. Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search...

  6. How Marketers Can Connect with the 3 Mindsets of Search [STUDY]

    This searcher is looking for a topic expert, credentialed professional, or an ally to answer their question. Appeal to the Inspire Me searcher by: Three Mindsets of Search examines 59 variables in search behavior and also revealed that the meaning...

  7. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    As people continued to move more of their lives and interests online, vertical search entities spread like wildfire because they were designed to deliver against very particular searcher needs. With continued acquisitions of vertical search...